Professionals who are entering the career of a realtor or are dreaming of her always question whether she is financially attractive. In fact, for dealing with high-value transactions, even those who have no interest in the area ask the same question.
Well, the truth is that the gain can be very attractive and is directly related to the quality and volume of work of the professional. That is, it is fair to those who try harder, seek new knowledge and better options for their customers.
Want to know how the remuneration of these professionals works and how to follow a path of success that brings financial comfort? Check it out in this post.
Variables of a realtor’s payment
The first point to consider is that the broker’s main remuneration is his commission on sales. In addition, there are properties with higher venal values, as well as more complex sales.
In other words, the percentage of the sale may vary according to the type of property, the difficulty of making the sale and the value of the asset, with the maximum ceiling being 6% of the value of the negotiation.
There is also a differentiation in relation to earnings, considering the existence or not of an employment relationship with the real estate broker. To be clearer, look at each of these possibilities in detail.
Remuneration of a self-employed professional
It is important to make a comparison here with other professions in the market and even with other types of salespeople, since it is common for them to have a fixed salary and another variable part, or commission on the sale.
In the case of the self-employed realtor, this working relationship is totally different. He works for himself and is responsible for all expenses of his activity, as well as being the sole beneficiary of his commission.
Thus, expenses with telephone, rental of office space, internet, cars, advertising and other amounts necessary to attract customers and close sales are deducted from your earnings.
Another important weight for brokers is that they earn for what they produce. Thus, while a real estate broker or construction company has systems, infrastructure and other employees to run the business, the self-employed professional needs to dedicate part of his time to the management of his clients.
This includes searching for new properties in the market for your options, making frequent contacts to win new referrals, promoting physical and internet advertisements, studying new financing methods, among others.
If, at first, such demands seem to restrict the earnings of this type of broker, it is important to say that the autonomy of this professional can offer many opportunities for him to conduct his approaches and sales with his own style and personalization.
In addition, some partnerships, including with other real estate brokers, construction companies and independent brokers, can strengthen your options and sales.
Tip for freelance broker
Financial management is essential for career success. Knowing what the fixed expenses are and making a reservation to cover these costs for the months with low sales conversion is essential.
This will ensure that he continues to prospect without having to take out high-interest loans to pay off service bills that are essential to his work.
Remuneration of a contracted broker
If the freelancer has to bear all his expenses, for the real estate agent the situation may be a little different. Some of them, for example, even have their own vehicle for the broker to use during property visits.
But individual expenses, including cell phone bills, are the broker’s responsibility. The big question is that for that he has a basic salary that helps him pay off such consumption.
The sales commission, however, is not entirely up to the broker. In this case, the brokerage fee comes into play, in which your earnings are apportioned proportionately to different professionals in the brokerage hierarchy.
But to be fair, just like the self-employed person, the realtor with a formal contract has a chance to increase his earnings in the same way, that is, by selling more and better.
Tip for the hired realtor
If the commission is reduced, the best consideration is that customers and companies with more expensive properties end up entrusting their purchases and sales to the consolidated companies in the market.
Thus, working in real estate brokers, it is possible to work with houses, stores, lots and other types of businesses with higher value. If such sales are completed, the commission, even when reduced, ends up being higher.
A good example is the case of a basic apartment in the amount of R $ 200 thousand. The maximum commission of 8% that the self-employed broker would receive would be R $ 16,000, and he would have to write off a portion of his expenses.
However, due to the same sales effort, but in a property with a higher value, the contracted broker can receive a commission two or three times higher, without necessarily having to reduce many maintenance costs.
This, however, does not exclude the importance of the contracted realtor also making savings with values that guarantee his financial tranquility in the months with little or no sales.
Without a guaranteed monthly cost, the salesperson may feel pressured and, for this reason, not be able to close as many sales as he would like, which ends up forming a snowball.
It is also possible to bill with rentals and property management. In the case of the first, it is possible to receive a percentage of the installment value or the full payment of the tenant’s first charge, for example.
For property management, the broker can receive an amount between 5 and 10% of the rent received.
More than knowing how much a real estate agent earns, it is necessary to know which variables affect his payments and, mainly, which strategies and tools can help the professional to earn more.
This is clear when identifying that, despite the differences between an autonomous realtor and a contracted one, what really influences your earnings are your approach and relationship strategies with your clients.
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